Your Less Than Half membership

  • Learn from art industry experts and access a full curriculum across four core collector themes – Seeing, Building, Preserving, Legacy – led by Hall W. Rockefeller

  • Join our global art circle. Connect with our WhatsApp community and at real-world mixers in cities and art fairs globally

  • Name your taste. Learn to curate pieces you love and build a meaningful collection over time

  • Begin impact investing. Support women artists and feel confident in every piece you buy

  • Join the movement reshaping the art world for generations of women and girls to come

Our members say

K.D. LTH Matron of the Art

“What’s the best thing about Less Than Half? Having a group of women where I can be like “is this normal?!” from stupid questions to thinking creatively about art as an asset class not only for enhancing your own wealth, but enhancing community wealth, however you define that.”

J.F. LTH Matron of the Arts

“I came back from my first Less Than Half Event feeling super inspired. I looked around my apartment and said, wow, there’s a lot of dudes in here. I consider myself a pretty like hardcore supporter of women in so many facets of my life, especially in my career. To look around and see what was around me and realize that wasn't necessarily who I was giving those dollars to, just really opened my eyes to it. It’s just been an awesome journey getting to learn from Hall and everyone involved. Being a matron makes you just look at things with that different lens.”

M.B. Matron of the Arts

"I’ve been introduced to accessible entry points and started building my collection with pieces under $5k. I didn’t know that was possible!”

Pay annually or monthly

Sign up for a full 12 months of the membership today or pay as you go monthly.

FAQ

  • Are there limited spots available for this cohort?

    Yes. To keep our community intimate, we are only welcoming 50 new matrons this month. Spots are taken on a first come first served basis.

  • Can I join once the cohort after doors close on June 30?

    No, we don’t offer mid-cohort entry for the Essentials tier. The cohort model is designed so members begin the experience together, build shared context, and move through the early stages of learning at the same pace. If you miss an intake, we recommend joining the waitlist for the next cohort.

  • What’s will I learn?

    Over 12 months, the LTH curriculum takes you through the whole process of collecting art by women artists. From naming your own taste and introducing you to work you love, to the practicalities of acquiring new pieces and building your collection as a matron of the arts. Our online curriculum includes live webinars each month and you can access all content via our online library.

  • What happens after I sign up?

    Once you have signed up you will receive an email with all the next steps for new members including an invite to our community Art Circle WhatsApp and your login details to our learning platform Thinkific where you’ll be able to browse our full content library. We will host an onboarding call for the whole new cohort during the first week of July.

For generations, women artists have been overlooked, undervalued, and under-collected. It’s our mission — and yours — to change that.

We can't wait to welcome you into the membership!

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